How iPhone Could Change the Phone Business
Posted December 23rd, 2006 in Mobile Phones
Everybody’s favorite doesn’t-actually-exist-yet product, the Device Formerly Known as iPhone, is still officially nothing more than an electrical flurry in Steve Jobs’ brain.
But Fortune has a smart analysis this week on why a number of folks you’d otherwise view as potential competitors may be rooting for Apple to get into the phone market.
Handset makers, the magazine reasons, are tired of the razor-and-blades financial model of the phone business, which tends to devalue hardware by treating it as a cheap or free bonus for signing a service contract. Apple, with its track record of convincing people to pay a premium for style, function and brand, is in the best position to overturn that model and allow handset makers to dream of handsome profits again.
Source CNN money